For Amanda Coussoule, leadership isn’t a title or a step on the corporate ladder. It’s a mindset — one shaped at West Point and honed over her 20 years in the consumer packaged goods industry. Now, as U.S. Chief Customer Officer at Kenvue, the world’s largest pure-play consumer health company by revenue, Coussoule is applying that mindset to shape what she calls “the future of wellness,” centered on purpose, partnership, and speed.
“I always say every American should visit West Point,” she says. “From the very first day, you are taught to choose the harder right over the easier wrong. That’s not just a motto — it’s a lived experience. Leadership there is a laboratory where trust is earned in moments big and small.”
That ethos — discipline, selfless service, and a relentless drive toward impact — has guided Coussoule throughout a career spanning stints at Kraft Heinz, Kimberly-Clark, and now Kenvue. At Kimberly-Clark, she led the Walmart and Sam’s Club business, where her team earned Sam’s Club’s prestigious Supplier of the Year award. Earlier, at Kraft Heinz, she joined just months before the company’s transformative merger, an experience she describes as a “front-row seat to change management on a global scale.”
She sees her current role as the defining moment of her professional journey. As chief customer officer, Coussoule leads Kenvue’s commercial strategy across all U.S. customer-facing channels.
“My mission is to serve our consumers through best-in-class ideas and partnership with our customers,” she explains. “That’s it. That’s my North Star.”
Her focus on empowerment, adaptability, and agility reflects a commercial environment that’s evolving faster than ever. “The only day faster than today is tomorrow,” she notes. “Our job is to be clear in our goals but flexible in how we reach them.”
That blend of precision and flexibility has translated into tangible results. A recent example: a supply-chain partnership with Publix that dramatically improved Kenvue’s reliability as a supplier. “We have made tremendous progress in a matter of months and have elevated our performance well above the previous bottom-tier ranking,” she says. “That success wasn’t about grand strategy — it was about making a decision, executing it with urgency, and delivering for the retailer and the consumer.”
