BWT Alpine Formula One Team announced the appointment of sports sponsorship veteran Braden Hurley ’04 as Vice President, Partnership Strategy & Solutions, where he will lead efforts to secure and guide sponsorships with US brands investing in the industry. 

BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Formula One rookie Jack Doohan under the leadership of Team Principal Oliver Oakes and Executive Advisor Flavio Briatore. The team has a winning legacy, having won the Formula One World Championship seven times including the Drivers’ World Championship (1994, 1995, 2005 and 2006) with Michael Schumacher and Fernando Alonso, and the Constructors’ World Championship (1995, 2005 and 2006). The team finished the 2024 season strongly with two podium finishes and ended the year sixth place overall in the Constructors’ Championship.

With more than a decade of sports and entertainment sponsorship experience, Hurley most recently served as a Senior Consultant and US Formula One lead at Nielsen Sports. Focused on maximizing, creating, and measuring return through investing in sport, Hurley worked with brands across all major sports, including industry leaders such as Google, Salesforce, CashApp, Intuit, and DHL.

Before entering the sports sponsorship industry in 2011, Hurley honorably served as a United States Field Artillery Officer, where he deployed as a part of the GWOT. He earned a Bachelor of Science in Geospatial Information Sciences (GIS) from the United States Military Academy at West Point and a Masters in Sports Industry Management from Georgetown University.