A jewelry company owned by two West Point graduates and former Army Rangers has seen its sales increase by 2,000 percent since Taylor Swift hugged her NFL boyfriend, Travis Kelce, wearing one of their diamond tennis bracelets.
Swift hugged Kelce in the moments after the Kansas City Chiefs won the AFC championship game last week, sending them to the Super Bowl. Pictures of the two smiling and hugging on the field have gone viral online, with the diamond friendship bracelet on Swift’s wrist just inches from their faces.
The bracelet was made by Wove, an online jewelry store founded and run by veteran Army Rangers, Andrew Wolgemuth ’15 and Brian Elliott ’14.
Kelce, one former Ranger said, ordered it as a Christmas gift for the singer, through a connection with another pro athlete the company works with.
The company had been hoping Swift was going to wear it, Wolgemuth said, but had to wait for the now-famous hug for an “undisputable photo of the bracelet and we were just ecstatic.”
Seeing their bracelet on Taylor Swift’s wrist is a long way from Wove’s origins as a daydream between firefights in Afghanistan.
“The idea for Wove came when we were deployed to Afghanistan and had a couple of guys that were looking to get engaged. They wanted to essentially be able to purchase a ring while deployed and step off the plane back from deployment and drop to a knee,” Wolgemuth said.