Strategy in Media and Military Alike

Category: Grad News
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This episode features a conversation with Rob Schneider, Chief Content, Development and Strategy Officer at Learfield.

Rob has an accomplished background in corporate development and strategy. He drives innovation and acceleration across the content, data, and digital product teams at Learfield. In this role, he strategizes on how to support growth and development within the sports, media, and entertainment industries.

Rob currently serves on the advisory boards of Stadia Ventures, Courtside Ventures, and Big Media Holdings. Rob served in the 82nd Airborne Division of the U.S. Army as an infantry officer, graduating with honors from the United States Military Academy and earned his MBA at the Columbia Business School.

In this episode of On Point, Rob talks about why he commissioned for infantry and how networking was so important to help him advance professionally after serving in the military. He discusses the steps it took to get his career started, including the importance of transitioning to new experiences and executive leadership roles. As well, Rob provides insights on sports and video gaming, and how Learfield is at the forefront of their future.

Episode Timestamps

(01:48) Segment: AAR – After Action Review
(03:53) Rob’s West Point experience
(06:13) Why Rob commissioned for infantry
(07:47) Rob’s experience shifting gears post military
(10:32) Networking after West Point
(11:55) Segment: Situation Report
(16:00) Rob’s experience at Learfield
(17:16) Why Rob remains at Learfield
(18:47) Rob on the importance of transitioning to new experiences
(20:53) Impact of COVID on Learfield
(23:00) How Learfield is approaching esports
(25:33) Rapid fire questions
(27:44) Segment: Standard Operating Procedure
(29:51) How Rob’s West Point experience shaped him as a leader
(32:26) Segment: Giving Back

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