Important Update

Important Update

Welcome to WPAOG’s new website. Please take our site tour to familiarize yourself with the new navigation.

Take Tour

There Are No Rules

Category: Grad News
Class Years:

This episode features a conversation with Taylor Justice ’06, Co-founder, President of Unite Us.

Unite Us is an outcome-focused technology company building coordinated care networks of health and social service providers. Since launch in 2012, Unite Us has raised $195m in venture funding.

On this episode, Taylor talks about how there really are no rules as an entrepreneur, how he raised subsequent rounds of funding for Unite Us, and why he believes it’s so important to keep that sense of purpose, even after serving.

Episode Timestamps

(02:05) Segment: AAR – After Action Review
(05:40) Taylor’s first entrepreneurial endeavor
(10:00) Where the idea for Unite Us came from
(16:28) Going to Columbia Business School and meeting his co-founder
(29:10) How Taylor raised subsequent rounds of funding for Unite Us
(23:10) Segment: The Sitrep – Situation Report
(35:20) Segment: The SOP – Standard Operating Procedure
(40:40) The habits that Taylor’s held onto through his success
(47:35) Segment: Giving Back

“There are no rules. And I use it like and I’d tell people at business school, this as well, who are in finance or consulting, there’s this formula that you can run through to make that career jump. And you do X, Y, and Z. It’s going to give you some results. Whereas in entrepreneurship, there are formulas that you can follow. But you have to break down those walls because when there are no rules, then you get to define what the world then sees or how they perceive certain things.”

—Taylor Justice ’06


The WPAOG Podcast is a strategic initiative focused on tailored audible communications to further inform Graduates on current AOG projects, events, and USMA updates. This customized content is mainly for USMA Alumni and the West Point Community solely produced by the West Point Association of Graduates. The Podcast is available on Apple Podcasts, Spotify, Amazon Audible, Google Podcasts, and iHeartRadio.

More News